With you. All the way.
At Keypass, we work with a select group of footballers — and that’s a conscious choice. We believe in quality over quantity, and we stand by that belief in everything we do. Each player we represent is carefully chosen, not just for their ability, but for who they are. Because to us, representing someone is not just about managing a career — it’s about committing to a journey.
We identify talent through extensive scouting, personal networks, and deep research. We speak with coaches, teammates, and mentors. We study performances over time — not just in highlights. And we look closely at the person behind the player. Character matters. Mentality matters. Our aim is to build a group of individuals we’re proud to stand beside — exceptional players and exceptional people who reflect the values of Keypass.
This approach is deliberate. It’s how we ensure every player gets the time, attention and care they deserve. We’re not here to chase numbers. We’re here to build long-term careers through trust, knowledge and presence. We would rather lose out on a player than compromise that commitment — because we know the impact a true partnership can have.
“Keypass has always combined top-level professionalism with something more personal. It’s like having a team that feels like family — people I trust completely, who always act in my best interest and bring real expertise when it matters most. Their experience and steady guidance have made a big difference in my career.”
SANDER BERGE
Over the past two decades, we’ve walked with players from their early days in youth football to the world’s biggest stages. Through first professional contracts, setbacks, breakthroughs and record-breaking transfers, we’ve stood by our clients every step of the way. We’ve been part of moves that have shaped Norwegian football history, and our network today spans every corner of the game — from the local to the global, from development clubs to elite institutions. We’ve built something that few others can offer: a proven, reliable path from potential to fulfilment.
To match that ambition, we’ve built a team that covers the full scope of what a modern footballer needs. We offer advice on career planning, negotiate contracts, manage complex deals, and maintain relationships with clubs and decision-makers across the world. Our background includes experience from top-level playing and coaching, as well as media, branding, broadcasting and communication. We support with media strategy, personal development, training, rehab, relocation, and anything else that matters — working closely with players, families, and clubs to make sure every detail is taken care of.
“I’ve worked with Keypass for over ten years, and the trust we’ve built is absolute. They know the market inside out, communicate openly and honestly, and have always put my interests first. No matter how high the stakes, they deliver to exceptional standards — every single time. That’s why I’ve trusted them with every major decision in my career, and why I continue to do so.”
ALEXANDER SØRLOTH
And we don’t stop there. Football moves fast — and so do we. We are always learning, evolving and adapting to find new ways to support our players in a changing world. We are here when it matters. Always available, always engaged, always thinking ahead.
When you are part of Keypass, you are not one of many. You are one of ours. You can expect integrity, dedication, and personal follow-up from a team that knows what it takes — and cares enough to walk with you, every step of the way.